Going it alone in the modern music industry can work but there are some things you need to keep in mind with regards to independent music marketing
1. Forget About a Record Deal
Honestly, they’re not what they used to be and definitely not as glamorous as you think. You’re far better off focusing on building your career yourself and if the right deal comes along, then take but don’t see that as the be all and end all of your career. Understand that it will take time to develop as an artists and master your craft so put your energy into doing just that, not into finding a record deal. Besides, the stronger you are on your own, the better the deal will be than you can get as then labels will be more interested in working with you as a partner rather than as employer to employee.
2. Create memorable music videos
These days videos are vitally IMPORTANT when it comes to independent music marketing and helping your music gain exposure. Youtube is generally the first place people go to look up an artist they have just heard about or seen live. Having a great video will increase the chances of that potential fan not only sharing your music with their friends, but also of them subscribing to your mailing list. Also having great videos will help to impress talent buyers who want to hear and SEE what your shows are like before they book you at their venue. Thankfully, with the advances in technology, videos don’t require grands of investment to shoot anymore. You have a camera on your phone, and editing software is pretty affordable.
3. Make Album Artwork Amazing
Just like videos, don’t underestimate the power or importance of visuals. Potential fans will assess your music based on what they see and if what they see is Microsoft clip art, then they will think the music is of the same low quality and definitely not be interested in listening to your music. It is tempting to handle most things yourself in today’s industry to keep costs down but you it is just as important to be honest with yourself. If it doesn’t look good, don’t use it. I can’t tell you how many times great artwork has made me want to listen to an album so make sure your artwork is top notch.
4. Be More Accessible
Gone are the days of mailing a letter to your favourite band or artist and waiting 6 months for a reply. Today’s music fan has evolved and with that evolution, comes a new attitude and new expectations that you need to consider with independent music marketing. With the increasing popularity of social media, nobody is off limits, so if music fans can talk directly with superstars, you better make sure that they can talk to you too. The more engaged you are with your supporters, the more loyal they will be so no excuses about not having the time or not understanding social media. Start engaging!
5. Make Great Music
This really should be the first thing we mentioned. Asa matter of fact we shouldn’t have to even mention this at all, it should go without saying. Your music has to be damn good! Everybody and their grandmother can make music nowadays but good quality music will always rise above the fold. This is where you need to be honest with yourself. Play your songs in a mix with chart music in your genre, see how your track fits quality wise next to these songs. There’s no reason why your song shouldn’t be just as good if not better than these songs. Before you start complaining about the state of the industry, make sure your music is on fire!
It doesn’t stop here. There are so many things to consider when approaching independent music marketing but this is a good place to start.